Noise partners with Reliance Retail to expand its presence in India

Noise, the Indian connected lifestyle brand, has announced its partnership with Reliance Retail, one of India’s largest and leading retail companies, to further deepen its offline retail presence in India. Under this partnership, Noise’s entire portfolio of smart wearables will now be available both online and offline stores of Reliance Digital. The newly launched range of Color Fit Pro 3 smartwatches range which is equipped with 1.55″ TruView display will also be available at the Reliance Digital stores.

Leveraging the wide network and reach of one of India’s large format retail (LFR) chains – Reliance Digital, Noise intends to expand its reach by tapping larger customer base and strengthening its foothold in India through both offline and online channels.

Speaking about the association, Gaurav Khatri, Co-founder, Noise, said “We are glad to take our current online partnership to Reliance Digital’s retail spaces across the country. With this partnership, we have not only strengthened our offline presence, but will be able to serve more customers. Our vision is to come closer to our customerswith every partnership that we make and enable smart wearables accessible offline, all over the country.”

Speaking about the partnership, Brian Bade Chief Executive, Reliance Digital said, “We are happy to bring Noise to our stores and expand our wearable portfolio. Noise has consistently offered high quality wearables, and the vision to make their tech available to all customers truly aligns with Reliance Digital’s commitment to making technology accessible to all. We look forward to a strong, meaningful partnership for years to come.”

Noise has been catering to the growing demands of hearable and wearable in India and has emerged as the market leader in both categories. The company has recently been ranked as India’s no.1 Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q4 2020. The current market share of the brand is 24.5% based on unit shipment as per the report issued. Noise has witnessed an exponential growth with 30X Y-O-Y in past 24 months.

About Reliance Digital:

Reliance Digital is the largest electronics retailer in India with presence in over 800 cities with 450+ large format Reliance Digital stores and 1800+ My Jio stores serving customers in every nook and corner of the country making latest technology accessible to all. With over 200 international and national brands and over 5000 products at amazing prices, Reliance Digital has the largest selection of models to help customers find the right technology solution for their lifestyle. At Reliance Digital, the trained and well-informed staff at every store is always happy to advise the customer in detail on every product in the store. Most importantly, Reliance Digital provides after-sales service for all its products. Reliance ResQ, the service arm of the retailer and India’s only ISO 9001 certified electronics service brand, is available for support through the week, and is fully geared to provide end-to-end solutions.

For ease of purchase, now consumers can visit any Reliance Digital store or log on to, which offers Insta Delivery (delivery in less than 3 hours) and Store Pick-up options from their nearest stores.

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About Noise:

Founded in 2018 by Gaurav Khatri and Amit Khatri, Noise is an Indian aspirational connected lifestyle brand that is changing the way India remains connected. Established with a vision to redefine how India imagines connected devices and, Noise has managed to create a great mark on the market with its impressive line-up of products in the Smart Wearables and Wireless Earphones categories.

As per a recent report published via reputed global industry analysis firm Counterpoint Research, Noise is the second most sold brand for truly wireless (TWS) earphones in 2019 in India. Noise has been listed as one of the top brands on Amazon and Flipkart for four years in a row. Noise has been recognized as India’s No.1 Wearable Watch Brand in 2020 by IDC Worldwide Wearable Device Tracker reinforcing its position as a category leader.