Pinkathon to Promote Health and Fitness among women

By Rikparna Sinha Roy

The third edition of Pinkathon Kolkata 2019, India’s biggest women’s run has been held on Sunday, 7th April 2019 at Rangers Ground, Maidan, Kolkata.

Pinkathon – Empowering Indian Women is organised to encourage and promote fitness and health among women and create awareness for Breast Cancer and other issues relating to women’s health. India’s biggest women’s run has around 4500 plus women participating in the multi-category run in Kolkata. The event is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.

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Pinkathon founder Milind Soman said, “We are very excited to bring Bajaj Electricals Pinkathon presented by COLORS to Kolkata for the 3rd time. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begin with empowered women. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever Facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.

Pinkathon encourages women to get out and run, which doesn’t happen enough due to various cultural reasons. More than 10000 women run at each of these events at the Wash plus 3km, 5km, 10km and 21km distances. They run in running dress but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable. This is done to encourage fitness for all women and promote the message of “Har gharmein Pinkathon” which basically revolves around the idea of fit women – fit families – fit society and hence a fit nation.”

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The campaign was supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls and Gulal Run on the day of Holi. Pinkathon has introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There is also an extensive online campaign to reach out to the masses and help the movement grow. Pinkathon organised the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously last year.

Devleena Chakraborty a baby-wearing mother was the mascot for 5K race category.45 plus hearing-impaired girls also participated in the V WashPlus 3 km category. Aparna Sen, a completely blind student from Voice of World was the mascot for the VWash Plus 3K race category. Suchishree Goswamy, a Cancer Conqueror was mascot for 21K race category and RJ Nilam from Red FM was the mascot for 10K race category.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men and women connecting for one cause – ‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. The idea is to encourage health & fitness at every age. There are over 500 Pinkathon ambassadors across cities working selflessly towards promotion of the cause.